Cape Town, South Africa— Last night, in a landmark event at Hirsch’s stores in Umhlanga, Fourways, and Milnerton, Hisense SA officially showcased its most ambitious innovation yet: the colossal 110UX ULED X Mini LED TV, a cinematic, stadium-worthy spectacle designed to transform home viewing across the country.
“This was more than a product showcase — it’s a celebration of how far Hisense and South Africa have come together,” said Luna Nortje, Deputy General Manager at Hisense SA. “We’re proud that this world-class TV was manufactured at our Atlantis factory in Cape Town, by South Africans, for South Africans.”
Guests at the exclusive event—including VVIP customers—were treated to a first-hand experience of the R299,999 display powerhouse. The 110ux, featuring next-generation Mini LED technology, delivers unmatched contrast, brightness, and colour fidelity. It is backed by a 4-year guarantee, free delivery, expert installation, and premium customer support.
The new TV underscores Hisense’s broader legacy: a global technology leader founded in 1969 in Qingdao, China, now operating in over 66 countries. Since entering South Africa in 1996, Hisense has built a 29-year legacy grounded in integrity, customer-centricity, innovation, and sustainable growth. Atlantis Industrial Park, which spans 100,000m², has grown substantially over the years and now boasts the capacity to produce 1 million TVS and over 500,000 refrigerators annually, generating nearly 1,000 direct and 5,000 indirect jobs across the industry’s supply chain.
Market performance reflects this impact: as of early 2025, Hisense leads the South African market, ranking first in the TV and refrigerator categories.
“South Africa isn’t just a market for us — it’s an innovation partner,” Nortje added. “We invite more companies to collaborate, invest, and grow with us. This story is about local talent, pride, and global reach.”
The brand’s sustained commitment to youth empowerment, community engagement, and job creation has also included opening a TV History, or “Tevolution,” Museum in Cape Town, which has welcomed more than 5,000 visitors since December last year.
In 2019, Hisense SA also formed a joint venture with Hapag-Lloyd to enhance logistics and regional exports. The venture employs over 150 people and establishes cross-border warehousing networks from Johannesburg and Cape Town to Southern Africa. The platform is also available to support other Chinese enterprises operating in the region.
In collaboration with the China-Africa Development Fund, Hisense SA remains committed to strengthening economic and cultural ties between China and South Africa and positioning South African-made technology globally.
