The Good Life Show 2025 returns with Woolworths as a partnering sponsor
Discover sustainable innovation, health-conscious products, and eco-friendly solutions as hundreds of exhibitors showcase the future of conscious living at the Good Life Show across Cape Town and Johannesburg.
By Simon Manda
The Good Life Show, Africa’s premier sustainable food, drink, and lifestyle event, returns for its fifth year with an expanded lineup of innovative exhibitors and exciting partnerships. Woolworths joins as headline sponsor, reinforcing the event’s position as the continent’s leading platform for plant-based, natural, organic, and sustainable living solutions.
Now recognised as Africa’s most comprehensive conscious living event, The Good Life Show has grown exponentially since its inception, attracting thousands of families, industry professionals, and sustainability enthusiasts. With the global plant-based market forecast to reach $13 billion by 2026 and the wellness sector experiencing consistent worldwide growth, the event perfectly captures the zeitgeist of conscious consumption and environmental responsibility.
As Africa’s only sustainable food, drink, and lifestyle show, the Good Life Show brings together the prominent Plant Powered Show and the groundbreaking Natural and Organic Show, all under one roof. Taking place at the Kyalami International Convention Centre, 1st–3rd August 2024, this dynamic show is targeted at anyone with an interest in food, drink, wellness, and the environment and will host numerous exhibitors, including those in the ‘Free-From’ and ‘Sustainable-Living’ sectors.
Four Dynamic Components Creating One Transformative Experience
The Good Life Show encompasses four specialised exhibitions that together create Africa’s most comprehensive sustainable living showcase:
The Plant Powered Show is Africa’s premier plant-based food, drink, and conscious living event, showcasing innovative plant-based alternatives, sustainable nutrition solutions, and cutting-edge food technology that is revolutionising the way families approach healthy eating.
Natural & Organic Show – Powered by Nature, this component celebrates certified organic products, sustainable farming practices, and natural ingredients that support both local communities and environmental stewardship.
The Free-from Show—Embrace the alternatives, showcasing gluten-free, allergen-free, and speciality dietary products that ensure inclusive nutrition for all family members, regardless of dietary restrictions or health requirements.
SustainEx—Live and love a sustainable life, demonstrating practical eco-friendly solutions, from biodegradable packaging to renewable energy solutions that families can implement in their daily lives.
Meet some of the Chefs and Mixologists taking part in the Good Life Show (Gauteng)
As part of the many exciting features and immersive experiences on offer, visitors to The Good Life Show will be able to watch live cooking demos in the Woolworths Good Life Kitchen or take part (at an additional cost) in some exclusive, interactive Masterclasses in the Woolworths Masterclass with PlantLove.
There’s a fabulous line-up of top chefs participating in the culinary extravaganza, including:
- Aiden Pienaar – ‘Mexico in Mzansi’ Cookbook Author
Currently head chef at Second Story in Sandton, he has recently launched his cookbook, ‘Mexico in Mzansi’, which fuses two colourful cuisines, Mexican and South African.
- Andile Somdaka – Executive Chef at Eziko Restaurant
This decorated chef, who successfully served as chef for both former presidents, is a passionate advocate of African traditional foods and ingredients.
- Chad January – Chef, Food Stylist and Magazine Editor
Chad is a graduate of the Institute of Culinary Arts in Stellenbosch in 2014 and has worked at international award-winning restaurants, La Colombe and The Test Kitchen.
Ché Gourmet – Gut Health Association
As Taste Creator at Che Gourmet, this chef will show you how you can not only eat delicious food but also dishes that help to correct and balance your gut health.
- Deena Naidoo – Recipe and Food Content Creator
Winner MasterChef SA S1, Deena will be entertaining and inspiring audiences with some delicious Indian creations.
Emma-Claire Peter – Culinary Innovator
Experienced culinary innovator with 18 years’ experience across multiple disciplines within the greater food industry in SA and internationally. Emma also produced Plant Forward Kitchen for Food at Google, in association with the Culinary Institute of America.
- Emma Morey (innovation chef), Monique Malan (product developer in plant-based meat alternatives), Anita van Wyk (Tabu Foods) – Woolworths Chefs
As headline sponsor, Woolworths will be bringing three amazing culinary experts to create some delicious and innovative dishes.
- Jessica Munisamy – Modern Tailors Restaurant
As the Executive Chef from Joburg’s lauded Modern Tailors Indian restaurant, Jessica believes food brings families and people together.
- Katlego Mlambo – Executive Chef Four Seasons, The Westcliff and MasterChef South Africa Judge
A Silwood School of Cookery graduate, Katlego has 15 years of experience working under some of the best chefs in South Africa. - Mixologist Masterclass – Mianca Laubscher
Mia Laubscher emerges as a seasoned Mixologist and specialist beverage consultant, boasting an impressive 13-year journey within the hospitality industry.
- Reabetjoe Mokoko– The Cooking Dietitian
This Food Service Dietitian is utterly passionate about making healthy, delicious food.
- Siphiwe Sithole – Advocate for Indigenous African Foods
Siphiwe believes in taking indigenous foods out of the periphery into the mainstream.
- Siyabulela Kobo – Owner of Kobo Cuisine
Acclaimed chef and self-titled ‘Son of the Soil’.
- Sue Gajathar – The Vegan Chef
Sue creates delectable gourmet and artisanal vegan food that is good for you and great for the planet.
- Vanessa Jarvis Findlay – Visionary Entrepreneur and Culinary Artist
As the Founder, Chef, and Owner of the award-winning NEKED Food, a renowned 5-star vegan restaurant nestled in the picturesque town of Clarens, Vanessa has redefined plant-based dining with her innovative creations.
- Zana Alvarado – Durban-based Chef
She is one of the few chefs in the country certified by the World Chefs Association in Sustainability Education for Culinary Professionals.
Diverse Exhibitor Showcase: Innovation Across Every Category
The Good Life Show features an exceptional array of exhibitors spanning multiple categories, offering visitors comprehensive access to sustainable innovation:
Beverages Revolution
Babylostoren Tea combines traditional methods with modern solutions, showcasing a diverse range of products that include extra virgin olive oils, herbal teas, and the innovative Vonkeltee Sparkling Ice Tea. The cold-brewed, naturally caffeine-free, low-sugar beverage honours indigenous rooibo and honeybush from the Simonsberg Mountains.
COOK’D Kombucha offers live, natural, low-sugar drinks that provide a healthy soft drink alternative while supporting gut health through natural fermentation processes.
Curated Beverages presents award-winning non-alcoholic spirits, small-batch distilled and inspired by South Africa’s Cape Floral Kingdom—the world’s smallest yet most diverse floral kingdom.
Setsong Tea Crafters, a 100% black-owned company, creates exceptional herbal tea infusions using untapped indigenous plants, driven by meaningful partnerships with rural communities and the passion of youth and women entrepreneurs.
Yamama Gemmer continues the tradition of homemade non-alcoholic ginger beer concentrate using completely natural ingredients.
Food Innovation
Champagne Valley Stonemill, a family business supplying stoneground flour across Africa, mills wheat grown in the Drakensberg foothills, maintaining traditional milling methods for superior nutritional value.
Raw Wizard has designed a unique range of 100% vegan, GMO-free, and additive-free food products that combine style with immense health benefits, applying raw cuisine principles for maximum nutritional retention.
Rooiboslief Lifestyle offers premium quality organic rooibos and infused rooibos tea products, meticulously blended with all-natural ingredients for exceptional flavour profiles.
The Nut Mill creates healthy and delicious nut butters using only natural ingredients, completely free from additives or preservatives, and crafted with meticulous care.
The Spekboom Co champions homegrown natural products that are locally sourced, sustainable, and eco-friendly, creating unique South African deli and beauty products all containing indigenous Spekboom.
Sustainable Living Solutions
Erin Accessories revolutionises food storage with stainless steel solutions that are versatile, durable, safer, and healthier than plastic alternatives. Their products are 100% recyclable and suitable for use in the microwave, oven, freezer, and dishwasher.
Simply Bee Natural Beeswax Products offers handmade products free from harmful chemicals, synthetic fragrances, and parabens, providing safe and environmentally friendly alternatives for personal care.
China Herb distributes traditional Chinese formulae across Africa, drawing upon nature’s power to optimise health and restore natural balance through time-tested herbal medicines.
Green Home Products creates 100% biodegradable food packaging made from plants, designed to last only as long as needed—not longer—addressing the critical issue of packaging waste.
VetsBrands produces scientifically tested and vet-approved pet food and products, ensuring that conscious living extends to beloved animal companions.
Woolworths: Driving Sustainable Food Choices
Woolworths’ partnership with The Good Life Show represents a natural alignment of values around responsible consumption and environmental stewardship. As headline sponsor, Woolworths recognises the critical connection between food choices and planetary health.
“We are excited to collaborate with The Good Life Show on what we believe is hugely important and stimulating subject matter when it comes to food, the planet, and our people,” explains Elizka Ferreira, Woolworths Head of Brand Communications for Foods. “At Woolworths, we are always looking for new and interesting ways to improve on our offering, be it our processes or our products, and we’re sure this event will offer up some thoughtful ideas and groundbreaking practices for customers and businesses alike.”
The Woolworths Good Life Show Kitchen Experience
The Woolworths Good Life Show Kitchen will feature:
Live Cooking Demonstrations: Professional chefs showcase practical techniques for incorporating healthy, sustainable ingredients into everyday family meals using Woolworths’ extensive product range, with special emphasis on their innovative plant-based offerings.
Interactive Masterclasses: Hands-on cooking experiences in the Woolworths Masterclass Kitchen, teaching families practical skills for preparing nutritious, sustainable meals at home.
Product Innovation Showcase: Exclusive previews of Woolworths’ latest sustainable product innovations, from locally sourced organic produce to cutting-edge plant-based alternatives.
“The Good Life Show is an incredible platform for encouraging conversations around sustainability and conscious living,” adds Marisa Munroe, Woolworths Head of Product: Foods Business Development and Central Product Development. “At Woolworths, we’re committed to offering our customers products that not only taste great but that also align with their values and contribute to a healthier planet.”
Why Families Should Attend
The Good Life Show offers unparalleled educational and experiential opportunities for South African families:
Educational Experiences: Interactive masterclasses, live demonstrations, and expert-led sessions provide practical knowledge about nutrition, sustainability, and conscious living that families can immediately implement.
Health and Wellness Focus: With partners including the Heart and Stroke Foundation of South Africa, Diabetes South Africa, and the Physicians Association for Nutrition (PAN) South Africa, families gain access to evidence-based health information.
Sustainable Innovation Discovery: Explore hundreds of cutting-edge products and practices that make sustainable living accessible, affordable, and enjoyable for everyday families.
Community Building: Connect with like-minded families, local producers, and sustainability experts whilst building a supportive network for conscious living.
Youth Education: Children learn about environmental stewardship, healthy eating habits, and the connection between personal choices and planetary health through engaging, age-appropriate activities and demonstrations.
Industry-Leading Partnerships
The Good Life Show’s credibility stems from its impressive roster of supporting partners, including SAOSO (South African Organic Sector Organisation), the SA Chefs’ Association, FEDHASA (Federated Hospitality Association of South Africa), and international organisations like The Chefs’ Manifesto, representing over 1,600 chefs from 95 countries worldwide.
Event Information and Ticketing
Cape Town Edition Dates: Friday, 30 May to Sunday, 1 June 2025 Venue: Cape Town International Convention Centre (CTICC) Tickets: https://qkt.io/TheGoodLifeShow-CapeTown
Johannesburg Edition Dates: Friday, 1 August to Sunday, 3 August 2025 Venue: Kyalami International Convention Centre Tickets: https://qkt.io/TheGoodLifeShow-Joburg
Industry Applications: https://goodlifeshowafrica.com/exhibit
Additional Resources
Recipes: https://goodlifeshowafrica.com/recipes Podcasts: https://goodlifeshowafrica.com/podcasts
Previous Event Highlights:
- Cape Town 2024: https://youtu.be/1GkVx9sm6uY
- Johannesburg 2024: https://www.youtube.com/watch?v=UCbmuTH0ET8
- Product Showcase: https://youtu.be/2OSSOfyyS7M
Stay Connected
Website: https://goodlifeshowafrica.com Facebook: https://www.facebook.com/GoodLifeShowAfrica Instagram: @theplantpoweredshow and @GoodLifeShowAfrica YouTube: @GoodLifeShowAfrica Twitter: @GoodLifeShowZA TikTok: @good.life.show
