CONVERSE AND COCA-COLA UNVEIL A COLLABO
A Global Capsule Inspired by Two Icons of Culture, Connection, and Self-Expression
Johannesburg, 13 October 2025 – This season, Converse and Coca-Cola come together for a spirited collaboration rooted in love, creativity, and joyful connection. Bridging Converse’s legacy of self-expression with Coca-Cola’s history of bringing people together, the Converse x Coca-Cola Collection is a celebration of two cultural icons, reimagined through the lens of shared style, community, and optimism.
At the heart of the collaboration is a simple idea: everyone’s a Chuck, and every story is worth sharing—whether told through a favourite pair of sneakers or a shared bottle of Coke. Directed by Bradley Calder and captured by Sam Balaban, the Converse x Coca-Cola campaign features Vince Staples as “Chuck,” whose presence brings the authentic synergy of both brands to the launch.
A Celebration of a Cultural Classic
Founded in 1908 and 1886, respectively, Converse and Coca-Cola have each carved a place in culture — from courts and concerts to cafés and campuses. Now, they blend their visual languages in a fresh collection that’s nostalgic yet new, featuring footwear, apparel, and accessories that nod to a classic while inviting a new generation to make it their own.
The Converse x Coca-Cola Collection draws from Coca-Cola’s unmistakable design codes: the bold dynamic ribbon, signature red and white tones, the green lustre and form of vintage glass bottles, and timeless graphic elements. These details come to life across Converse’s iconic Chuck Taylor silhouettes and everyday streetwear pieces, delivered with a collectable, elevated touch.
Premium Craft Meets Everyday Style
At the centre of the collection is a limited-edition Chuck 70, crafted with premium materials and refined details inspired by Coca-Cola’s iconic dynamic ribbon, traditional script, and classic red-and-white palette. Designed for collectors, creatives, and connoisseurs alike, this hero style blends modern craftsmanship with a timeless spirit — and is only available in Coca-Cola red.
A broader range of Chuck Taylor All Star styles joins the lineup in four distinct colourways, each inspired by a beloved Coca-Cola flavour, including classic, bright white, silver, and black. Thoughtfully constructed and built for everyday wear, these versions invite fans to choose the Coca-Cola story that speaks to them most.
Across the full footwear collection, customisable elements like laces, sockliners, left licence plates, and left ankle patches let fans add a personal twist to their favourite styles—a nod to Coca-Cola’s invitation to personalisation and Converse’s ethos of self-expression.
Apparel highlights include a graphic fleece hoodie and jersey emblazoned with vintage Coca-Cola iconography, a durable tote bag featuring dual Converse and Coca-Cola branding, paying homage to both brands’ utility and heritage, and a cosy pom-pom beanie with the iconic Chuck patch and Converse star, offering cold-weather style with a twist.
The Converse x Coca-Cola Collection will continue with a broader assortment of Chuck Taylor All Stars available globally in early November – just in time for the holiday shopping season.
Coca-Cola has previously collaborated with other fashion brands, including Forever 21, Aéropostale and the slipper brand Brunch.
Description
The Coca-Cola x Converse collection is punctuated by lush premium leather and classic Coke detailing on the iconic Chuck Taylor All Star shoe.
Premium red leather upper with sharp white accents, resembling the unmistakable look of a contemporary Coke can
A Georgia Green sole nods to the tint of a vintage Coke bottle.
Eyelets designed to resemble Coke bottle caps
OrthoLite cushioning helps provide optimal comfort. These are fun retro-look high-top casual shoes with canvas uppers and rubber soles featuring logo screen print details.
