BG Designs founder and CEO, Imogene Rider is hosting the "Styled in Spirit" event to cap Women's Month
Intimate wellness activation at Nuru Studio brings together leading lifestyle brands for an afternoon of movement, storytelling and community connection.
JOHANNESBURG, 22 August 2025 – As Women’s Month reaches its crescendo, a revolutionary wellness experience is set to transform how women connect with themselves and each other. ‘Styled in Spirit’, taking place on Saturday, 30 August, at the serene Nuru Studio in Milpark’s 44 Stanley precinct, promises an afternoon where intentional living meets sensory storytelling.
Founded by visionary entrepreneur Imogene Rider of BG Designs, this curated activation transcends the typical wellness event format. “Styled in Spirit is not just an event—it’s a space to breathe, connect, and be inspired,” explains Rider. “We’ve created a sanctuary where women don’t have to perform; they simply get to be. It’s a reminder that you are worthy of rest, of beauty, and of community. And in this space, you are seen.”
A Venue That Speaks to the Soul
Nestled within Johannesburg’s cultural heartland, Nuru Studio provides the perfect backdrop for this transformative experience. The studio’s minimalist aesthetic, flooded with natural light and adorned with organic textures, creates an immediate sense of calm. Situated in the vibrant 44 Stanley complex—a hub for creative professionals and conscious consumers—the venue embodies the ‘Styled in Spirit’ event’s ethos of intentional design meeting community connection.
The studio’s open-plan layout allows for seamless transitions between yoga practice, brand storytelling sessions, and intimate conversations, whilst floor-to-ceiling windows frame the Johannesburg skyline, reminding attendees of the bustling world they’ve momentarily escaped.
Strategic Partnerships Driving Impact
This carefully orchestrated collaboration brings together some of South Africa’s most purpose-driven brands, each contributing its unique expertise to create a holistic wellness journey.
Darling Hair leads the styling experience, transforming the venue’s rooftop into an interactive beauty haven where guests can explore hair wellness whilst enjoying curated music and refreshments. Their partnership with BG Designs represents a shared commitment to celebrating diverse beauty narratives.
Oemph Women’s Wellness brings its mission of empowering women to embrace innate strength through holistic health solutions. With a dedication to creating inclusive spaces where women can thrive and cultivate resilience, Oemph’s involvement ensures the ‘Styled in Spirit’ event’s wellness credentials remain authentic and impactful. Follow their journey on Instagram @Oemph.official and Facebook @Oemph Official.
Carob Magazine Africa, under the editorial leadership of CEO Ntsako Mbhokota—affectionately known as “The Carob Queen”—brings its expertise in profiling Africa’s most influential figures. Through her platform dedicated to celebrating African excellence in business, lifestyle, fashion and entertainment, Mbhokota ensures the ‘Styled in Spirit’ event’s storytelling elements resonate with cultural authenticity and editorial sophistication.
Nuru Studio provides more than just a venue; they offer a philosophy of mindful living that permeates every aspect of the experience. Their commitment to creating spaces for restoration and reflection aligns perfectly with the ‘Styled in Spirit’ event’s intention to honour both inner stillness and outward expression.
PAAQ introduces innovative digital facilitation, enhancing audience engagement through technology that connects rather than distracts. Their presence signals BG Designs’ evolution into the intersection of wellness and thoughtful tech integration.
A Journey Through Wellness
The three-hour experience begins at 12:30 PM with arrival and welcome drinks—sensory refreshments crafted to encourage mindful consumption. Opening remarks set the intention before a gentle yoga session led by an experienced instructor who prioritises presence over performance.
The afternoon unfolds with brand storytelling sessions where each partner shares their ethos and impact, followed by interactive displays that invite exploration rather than consumption. The experience culminates with community connection time on the rooftop, accompanied by Darling Hair’s styling activation.
Exclusive Product Launch: The Huggle by BG Designs
The ‘Styled in Spirit’ event attendees will be the first to experience “The Huggle”—BG Designs’ debut wearable piece that embodies comfort, style, and spirit. This isn’t just clothing; it’s a wearable sanctuary designed for movement, warmth, and intentional living. Blending cosy fleece and luxe velour, The Huggle creates a silhouette that holds you with care, whether you’re lounging, stretching, or styling it up.
Pre-orders open exclusively at Styled in Spirit, with samples available for fit and feel. The Huggle represents comfort that doesn’t compromise on beauty, priced at R350 for adults and R270 for children, including nationwide shipping.
Every guest receives a thoughtfully curated goodie bag featuring contributions from all collaborators—tools for self-expression and reminders of the shared ecosystem being built together.
Securing Your Space
Tickets for this intimate gathering are priced at R320 and available exclusively through WebTickets.
With limited capacity to ensure an intimate experience, early booking is essential for this unique wellness activation that promises to redefine how women gather, connect, and celebrate their shared journeys.
Introducing the Huggle
